/* Layout: one long scroll. Kinetic headline over a portrait panel, a brand marquee driven by scroll,
   a pick-your-sentence band, then projects as full-width cards that stack over each other. */
:root{
  color-scheme: light;
  --paper:#f7f6fb;
  --ink:#15131c;
  --soft:#565266;
  --accent:#5b3df5;
  --lilac:#dcd5ff;
  --white:#ffffff;
  --line:#d6d2e3;
  --display:'Inter Tight', 'Helvetica Neue', Arial, sans-serif;
  --h: clamp(520px, 82vh, 780px);
  --pad: clamp(22px, 3vw, 44px);
  --side: min(calc(var(--h) - 2 * var(--pad)), 50vw, 648px);
  --ease: cubic-bezier(.2,.8,.2,1);
}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:var(--display);font-size:17px;line-height:1.5;overflow-x:clip}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:10;background:var(--paper)}
a{color:inherit}
button{font:inherit;color:inherit;cursor:pointer}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px}
.wrap{box-sizing:border-box;max-width:1320px;margin-inline:auto;padding-left:max(clamp(16px,4vw,56px),env(safe-area-inset-left,0px));padding-right:max(clamp(16px,4vw,56px),env(safe-area-inset-right,0px))}
.eyebrow{margin:0;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--soft)}
.serif{font-weight:500}

.progress{position:fixed;left:0;top:env(safe-area-inset-top,0px);height:4px;width:100%;transform-origin:0 50%;transform:scaleX(0);background:var(--accent);z-index:30}

.nav{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:8px 24px;padding-block:20px}
.nav a{text-decoration:none;min-height:44px;display:inline-flex;align-items:center}
.nav .brand{font-weight:650;font-size:18px}
.nav nav{display:flex;gap:28px}
.nav nav a{position:relative}
.nav nav a::after{content:"";position:absolute;left:0;right:0;bottom:8px;height:2px;background:var(--accent);transform:scaleX(0);transform-origin:0 50%;transition:transform .35s var(--ease)}
.nav nav a:hover::after{transform:scaleX(1)}

/* hero */
.hero{position:relative;background:var(--paper);min-height:clamp(640px,96vh,940px);display:flex;flex-direction:column;overflow:hidden;touch-action:pan-y}
#dots{position:fixed;inset:0;width:100%;height:100%;z-index:20;pointer-events:none;mix-blend-mode:difference}
#dots2{position:fixed;inset:0;width:100%;height:100%;z-index:21;pointer-events:none}
.hero .nav{position:relative;z-index:3;width:100%;box-sizing:border-box}
.hero-text{margin-top:auto;padding-block:0 clamp(26px,4.5vw,64px);width:100%;box-sizing:border-box;text-align:center}
.hero .kin{font-size:clamp(64px,11vw,170px);line-height:.88}
@media (min-width:821px){.hero .kin .ln:nth-child(1),.hero .kin .ln:nth-child(2){display:inline-block}.hero .kin .ln:nth-child(1){margin-right:.22em}}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.namewall{padding-block:clamp(40px,6vw,90px) clamp(56px,8vw,110px);display:flex;flex-direction:column;align-items:center;text-align:center;gap:clamp(24px,3vw,44px)}
.bigword{margin:0;display:inline-block;white-space:nowrap;font-weight:600;letter-spacing:-.045em;line-height:1}
.bigname{font-size:min(17vw,250px)}
.bigname .ch{will-change:font-weight}
.bigtalk{font-size:min(14vw,200px);color:var(--white)}
.intro-big{margin:0;max-width:22em;font-size:clamp(24px,3vw,44px);line-height:1.16;letter-spacing:-.02em;font-weight:500;text-wrap:balance}
.intro-sub{margin:0;max-width:36em;font-size:clamp(17px,1.5vw,21px);color:var(--soft)}
.cta{margin:0;display:flex;flex-wrap:wrap;justify-content:center;gap:12px}
.go{display:inline-flex;align-items:center;min-height:48px;padding:0 24px;border-radius:999px;border:2px solid var(--ink);text-decoration:none;font-weight:560;transition:background .3s var(--ease),color .3s var(--ease)}
.go:hover{background:var(--ink);color:var(--paper)}
.hl{display:inline-block;position:relative;margin:0;font:inherit}
.hl .kin,.hl .free{display:block}
.hero .free{position:relative;z-index:21;margin:0 0 .45em;text-align:left;font-size:clamp(20px,2.1vw,30px);font-weight:600;color:var(--accent);animation:rise .9s var(--ease) both}
.kin{margin:0;font-size:clamp(54px,12.4vw,184px);line-height:.9;letter-spacing:-.045em;font-weight:560;position:relative;z-index:2}
.kin .ln{display:block;white-space:nowrap}
.kin .ch{display:inline-block;white-space:pre;will-change:font-weight}
.hero .kin .ln{animation:rise 1s var(--ease) both}
.hero .kin .ln:nth-child(2){animation-delay:.08s}
.hero .kin .ln:nth-child(3){animation-delay:.16s}
@keyframes rise{from{transform:translateY(.35em)}to{transform:none}}
.hero .intro{margin:clamp(18px,2.4vw,34px) 0 0;max-width:26em;font-size:clamp(16px,1.4vw,20px);color:var(--soft)}

/* marquee */
.marquee{overflow:hidden;padding-block:clamp(18px,2.4vw,34px);border-block:1px solid var(--line);display:flex;flex-direction:column;gap:6px}
.mq{display:flex;white-space:nowrap;font-size:clamp(40px,7.4vw,112px);line-height:1;font-weight:650;letter-spacing:-.04em;will-change:transform}
.mq span{padding-right:.5em}
.mq.out{color:var(--paper);-webkit-text-stroke:3px var(--ink);paint-order:stroke fill;stroke-linejoin:round;letter-spacing:-.02em}
.mq i{font-style:normal;font-weight:400;color:var(--accent);-webkit-text-stroke:0}

/* picker */
.pick{padding-block:clamp(72px,10vw,150px)}
.pick .wrap{display:flex;flex-direction:column;align-items:center;text-align:center;gap:clamp(20px,2.6vw,34px)}
.sentence{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:12px 16px;margin:0;font-size:clamp(30px,5vw,70px);line-height:1.08;font-weight:520;letter-spacing:-.03em}
.pill{min-height:44px;padding:.06em .5em .1em;border-radius:999px;border:2px solid var(--ink);background:transparent;letter-spacing:inherit;font-weight:inherit;transition:background .35s var(--ease),color .35s var(--ease),border-color .35s var(--ease),transform .35s var(--ease)}
.pill:hover{transform:translateY(-3px) rotate(-1.5deg)}
.pill[aria-pressed="true"]{background:var(--accent);border-color:var(--accent);color:var(--white);transform:rotate(-2deg)}
.want{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:10px 12px;font-size:clamp(18px,2vw,28px);font-weight:500;letter-spacing:-.01em}
.want .pill{padding:.28em .9em .34em;border-width:1.5px}
.answer{min-height:7em;max-width:40em;font-size:clamp(17px,1.6vw,22px);display:flex;flex-direction:column;gap:.7em}
.answer p{margin:0}
.answer.swap,.want.swap{animation:swap .5s var(--ease)}
.answer .cta{margin-top:.4em}
@keyframes swap{from{transform:translateY(14px);opacity:.3}to{transform:none;opacity:1}}

/* stack */
.work-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:8px 24px;padding-bottom:28px}
.work-head h2{margin:0;font-size:clamp(34px,5vw,72px);letter-spacing:-.035em;line-height:1;font-weight:620}
.stack{padding-bottom:clamp(60px,8vw,120px)}
.card{position:sticky;top:calc(14px + env(safe-area-inset-top,0px));height:var(--h);transition:height .7s var(--ease)}
.card-in{position:relative;height:100%;box-sizing:border-box;border-radius:28px;background:var(--card);color:var(--fg);padding:var(--pad);display:grid;grid-template-columns:minmax(0,1fr) var(--side);gap:clamp(20px,3vw,48px);overflow:hidden;transform-origin:50% 0;will-change:transform;border:1px solid var(--edge)}
.card-in::after{content:"";position:absolute;inset:0;background:var(--ink);opacity:var(--shade,0);pointer-events:none}
.card-txt{display:flex;flex-direction:column;justify-content:space-between;gap:20px;min-width:0}
.card-meta{margin:0;font-size:14px;letter-spacing:.06em;text-transform:uppercase}
.card-title{margin:0;font-size:clamp(34px,4.4vw,64px);line-height:.96;letter-spacing:-.04em;font-weight:620;text-wrap:balance;will-change:transform}
.card-title em{display:block;font-style:normal;font-weight:400;letter-spacing:-.035em;font-size:.82em;line-height:1.05;padding-top:.12em}
.card-desc{margin:0;max-width:26em;font-size:clamp(16px,1.35vw,19px)}
.card-foot{display:flex;flex-direction:column;align-items:flex-start;gap:16px}
.card-link{position:relative;z-index:1;display:inline-flex;align-items:center;min-height:44px;padding:0 20px;border-radius:999px;border:2px solid currentColor;text-decoration:none;font-weight:560;transition:background .3s var(--ease),color .3s var(--ease)}
.card-link:hover{background:var(--fg);color:var(--card)}
.card-in{cursor:pointer}
.media{position:relative;border-radius:18px;overflow:hidden;background:var(--veil);width:var(--side);max-width:100%;aspect-ratio:1/1;align-self:center;justify-self:end}
.media video,.media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:var(--pos,50% 50%);display:block}
.media.par video,.media.par img{transform:translate3d(0,var(--py,0%),0) scale(1.1);will-change:transform}
.stripes{position:absolute;inset:-40%;background:repeating-linear-gradient(115deg,currentColor 0 2px,transparent 2px 34px);opacity:.16;animation:drift 5s linear infinite;animation-play-state:paused}
.media.playing .stripes{animation-play-state:running}
@keyframes drift{to{transform:translateX(120px)}}
.media-ui{position:absolute;left:16px;right:16px;bottom:22px;display:flex;align-items:center;gap:10px;font-size:12px;letter-spacing:.1em;text-transform:uppercase}
.dot{width:10px;height:10px;border-radius:50%;background:currentColor;opacity:.35}
.media.playing .dot{opacity:1;animation:pulse 1s ease-in-out infinite}
@keyframes pulse{50%{transform:scale(.55)}}
.tc{font-variant-numeric:tabular-nums}
.bar{position:absolute;left:0;right:0;bottom:0;height:5px;background:var(--veil)}
.bar i{display:block;height:100%;width:100%;transform-origin:0 50%;transform:scaleX(0);background:currentColor}
.card.is-off{position:relative;height:74px}
.card.is-off .media,.card.is-off .card-foot,.card.is-off .card-meta{display:none}
.card.is-off .card-in{display:flex;align-items:center;padding:0 clamp(18px,3vw,36px);border-radius:18px;opacity:.5}
.card.is-off .card-title{font-size:20px;letter-spacing:-.01em}
.card.is-off .card-title em{display:inline;font-size:1em;padding:0 0 0 .4em}
.card + .card{margin-top:14px}
/* desktop: each tile stands alone for a moment before the next one moves in */
@media (min-width:821px){.card:not(.is-off) + .card:not(.is-off){margin-top:30vh}}

/* modules rise into place as they scroll in */
.rv{opacity:0;transform:translateY(34px);transition:opacity .9s var(--ease),transform .9s var(--ease);transition-delay:var(--d,0s)}
.rv.in{opacity:1;transform:none}
.talk-sub{margin:0;max-width:30em;font-size:clamp(17px,1.6vw,22px);color:var(--lilac)}

/* questions */
.faq{padding-block:clamp(20px,3vw,40px) clamp(40px,6vw,90px)}
.qa{border-bottom:1px solid var(--line);max-width:60em}
.qa details{border-top:1px solid var(--line)}
.qa summary{display:flex;justify-content:space-between;align-items:center;gap:20px;min-height:44px;padding-block:18px;cursor:pointer;list-style:none;font-size:clamp(19px,1.9vw,27px);font-weight:560;letter-spacing:-.015em}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";flex:none;font-weight:400;font-size:1.3em;line-height:1;color:var(--accent);transition:transform .35s var(--ease)}
.qa details[open] summary::after{transform:rotate(45deg)}
.qa p{margin:0;padding:0 0 22px;max-width:38em;font-size:clamp(17px,1.5vw,21px);color:var(--soft)}

/* for brands */
.brands{padding-block:clamp(20px,3vw,40px) clamp(40px,6vw,90px)}
.brands-intro{margin:0 0 clamp(28px,4vw,56px);max-width:30em;font-size:clamp(20px,1.9vw,26px);line-height:1.42}
.offers{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,280px),1fr));gap:clamp(24px,3vw,44px)}
.offer{display:flex;flex-direction:column;gap:14px;padding-top:20px;border-top:2px solid var(--ink);min-width:0}
.offer h3{margin:0;font-size:clamp(30px,3.4vw,52px);letter-spacing:-.035em;line-height:1;font-weight:620}
.offer-out{margin:0;font-size:clamp(18px,1.6vw,22px);font-weight:500;max-width:18em}
.offer ul{margin:0;padding:0;list-style:none;color:var(--soft);display:flex;flex-direction:column;gap:6px}
.offer a{margin-top:auto;min-height:44px;display:inline-flex;align-items:center;color:var(--accent);font-weight:560;text-underline-offset:4px}
.brands .cta{justify-content:flex-start;margin-top:clamp(28px,4vw,56px)}

/* about */
.about{padding-block:clamp(56px,8vw,120px)}
.about .wrap{display:flex;flex-wrap:wrap;gap:clamp(36px,6vw,96px)}
.about .col{flex:1 1 360px;min-width:0;display:flex;flex-direction:column;gap:22px}
.about p.big{margin:0;font-size:clamp(20px,1.9vw,26px);line-height:1.42;max-width:26em}
.rows{display:flex;flex-direction:column;border-bottom:1px solid var(--line)}
.row{display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding-block:18px;border-top:1px solid var(--line);font-size:clamp(18px,1.7vw,24px);transition:padding .5s var(--ease),color .5s var(--ease)}
.row b{font-weight:620}
.row span{color:var(--soft);font-size:.78em;text-align:right;transition:color .5s var(--ease)}
.row.now,.row.now span{color:var(--accent)}

/* contact */
.contact{background:var(--ink);color:var(--white);padding-block:clamp(72px,10vw,150px) 36px;overflow-x:clip}
.contact .wrap{display:flex;flex-direction:column;align-items:center;text-align:center;gap:26px}
.contact .serif{margin:0;font-size:clamp(28px,3.4vw,46px);color:var(--lilac)}
.contact .kin{font-size:clamp(30px,7.2vw,116px);letter-spacing:-.04em;user-select:all}
.copy{align-self:center;min-height:48px;padding:0 22px;border-radius:999px;border:2px solid var(--white);background:transparent;color:var(--white);transition:background .3s var(--ease),color .3s var(--ease)}
.copy:hover{background:var(--white);color:var(--ink)}
.foot{width:100%;display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px 28px;margin-top:clamp(40px,6vw,90px);font-size:14px}
.foot a,.foot span{min-height:44px;display:inline-flex;align-items:center}

/* project detail */
html.lock{overflow:hidden}
.detail{position:fixed;inset:0;z-index:25;overflow-y:auto;overscroll-behavior:contain;background:var(--paper);opacity:0;transition:opacity .45s var(--ease)}
.detail.open{opacity:1}
.ghost{position:fixed;z-index:28;overflow:hidden;border-radius:18px;pointer-events:none;background:var(--line) center/cover no-repeat}
.ghost canvas{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
#dots2.over{z-index:30}
.detail-in{padding-block:calc(16px + env(safe-area-inset-top,0px)) calc(90px + env(safe-area-inset-bottom,0px))}
.d-bar{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:12px;padding-bottom:clamp(28px,5vw,70px)}
.d-back{min-height:44px;padding:0 20px;border-radius:999px;border:2px solid var(--ink);background:transparent;font-weight:560;transition:background .3s var(--ease),color .3s var(--ease)}
.d-back:hover{background:var(--ink);color:var(--paper)}
.d-title{margin:14px 0 0;font-size:clamp(32px,7.6vw,124px);line-height:.92;letter-spacing:-.045em;font-weight:600}
.d-title span{display:block}
.d-title .d-c{white-space:nowrap}
.d-title .d-t{font-weight:400}
.g.d-hero{margin:clamp(22px,3vw,44px) auto 0;width:min(100%,calc(78vh * var(--arn)))}
.d-lead{margin:clamp(24px,3vw,44px) 0 0;max-width:22em;font-size:clamp(22px,2.8vw,42px);line-height:1.16;letter-spacing:-.02em;font-weight:500}
.d-body{margin:1em 0 0;max-width:38em;font-size:clamp(17px,1.5vw,21px);color:var(--soft)}
.d-cred{display:flex;flex-wrap:wrap;gap:16px 56px;margin:clamp(28px,4vw,56px) 0 clamp(20px,3vw,40px);padding-top:22px;border-top:1px solid var(--line)}
.d-cred dt{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--soft)}
.d-cred dd{margin:4px 0 0;font-size:18px}
.gal{display:grid;gap:14px;margin-top:14px}
.gal.one{grid-template-columns:minmax(0,1fr)}
.gal.two{grid-template-columns:repeat(auto-fit,minmax(min(100%,420px),1fr))}
.gal.many{grid-template-columns:repeat(auto-fill,minmax(min(100%,230px),1fr))}
.g{margin:0;border-radius:16px;overflow:hidden;background:var(--line);aspect-ratio:var(--ar);max-width:100%}
.g video,.g img{width:100%;height:100%;object-fit:cover;display:block}
.d-press{margin:0 0 clamp(20px,3vw,40px)}
.d-press ul{margin:8px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:2px}
.d-press a{display:inline-flex;align-items:center;min-height:44px;color:var(--accent);font-weight:560;text-underline-offset:4px}
.d-yt{justify-content:flex-start;margin-bottom:clamp(20px,3vw,40px)}
.d-next{display:flex;flex-direction:column;gap:10px;margin-top:clamp(48px,7vw,110px);padding-top:28px;border-top:1px solid var(--line);text-decoration:none}
.d-next b{font-size:clamp(32px,5.4vw,84px);line-height:1;letter-spacing:-.04em;font-weight:600;transition:color .3s var(--ease)}
.d-next:hover b{color:var(--accent)}

/* cursor */
.cursor{position:fixed;left:0;top:0;width:16px;height:16px;margin:-8px 0 0 -8px;border-radius:50%;background:var(--accent);pointer-events:none;z-index:40;display:none;align-items:center;justify-content:center;color:var(--white);font-size:13px;letter-spacing:.06em;transition:width .35s var(--ease),height .35s var(--ease),margin .35s var(--ease)}
.cursor b{font-weight:560;opacity:0;transition:opacity .2s}
.cursor.big{width:92px;height:92px;margin:-46px 0 0 -46px}
.cursor.big b{opacity:1}

@media (max-width:820px){
  .hero .free{text-align:center}
  .card{position:relative;top:auto;height:auto}
  .card-in{grid-template-columns:minmax(0,1fr);height:auto}
  .card .media{width:100%;height:auto;justify-self:stretch;order:-1}
  .gal.many{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:12px;padding-bottom:8px}
  .gal.many .g{flex:0 0 70%;scroll-snap-align:center}
  .card.is-off{height:64px}
  .card.is-off .card-in{height:64px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
}

/* ---- additions for the real site (the block above comes from the approved prototype) ---- */
html{-webkit-text-size-adjust:100%}
body{margin:0}
img,video{max-width:100%}
[hidden]{display:none!important}
.nav nav{flex-wrap:wrap;gap:0 28px}
.nav .lang{font-weight:650;color:var(--accent)}
.d-bar a.d-back{display:inline-flex;align-items:center;text-decoration:none}
.case-page .nav{padding-block:20px 8px}
.case-page .detail-in{padding-top:8px}
.case-foot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px 28px;padding-block:24px 40px;border-top:1px solid var(--line);font-size:14px}
.case-foot a,.case-foot span{min-height:44px;display:inline-flex;align-items:center}
.nf{min-height:70vh;display:flex;flex-direction:column;justify-content:center;gap:24px}
@media (max-width:480px){.nav{gap:0 10px}.nav nav{gap:0 13px}.nav nav a{font-size:15px}.nav .brand{font-size:16px}}

/* Inter Tight (variable, SIL Open Font License), served from this site instead of Google Fonts */
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:100 900;font-display:swap;src:url(/assets/inter-tight-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:100 900;font-display:swap;src:url(/assets/inter-tight-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}

/* legal pages */
.legal{padding-block:clamp(24px,4vw,56px) clamp(60px,8vw,110px);max-width:46em}
.legal h1{margin:0 0 .5em;font-size:clamp(36px,6vw,84px);line-height:.95;letter-spacing:-.04em;font-weight:600}
.legal h2{margin:2em 0 .5em;font-size:clamp(20px,2vw,26px);letter-spacing:-.015em;font-weight:620}
.legal p,.legal li{margin:0 0 .8em;font-size:clamp(16px,1.3vw,18px);line-height:1.55;color:var(--soft)}
.legal p b{color:var(--ink);font-weight:600}
.legal ul{margin:0 0 .8em;padding-left:1.2em}
.legal a{color:var(--accent);text-underline-offset:3px}
.legal .note{font-size:14px}
.foot a,.case-foot a{text-underline-offset:3px}
.case-foot span,.foot span{display:inline-flex;align-items:center;gap:.4em}