WongDoody · Creative Director

dm Drogerie Marktdm med

From symbol to system.

A brand built to bring care, trust and pharmacy expertise into the everyday dm experience.

With dm expanding health into a strategic growth field, dm med was created to translate that ambition into a distinctive brand and campaign system across the digital ecosystem. We led the strategy, branding and campaign development.

Client

dm Drogerie Markt

Agency

WongDoody

Role

Creative Director, Strategy, Branding & Campaign