dm Drogerie MarktBaby & Kind
A brand platform families could actually feel, across POS, app, content, social, podcast and film.
View projectI turn strategy into ideas people care about, then into communication that builds brands and converts.
I started in art direction. Today I work as a creative director: I set the concept, shape the design, lead the team until the work is out. More than ten years in agencies, for brands like dm Drogerie Markt, Opel, Hyundai, Mastercard, Jägermeister and many more. Based in Frankfurt, working remotely across Germany and Europe.
Tell me who you are
I’m
Pick what fits and the work below adjusts. Or just scroll, everything is there.
10 projects
A brand platform families could actually feel, across POS, app, content, social, podcast and film.
View projectFrom symbol to system: strategy, branding and campaign for dm’s health brand.
View projectAn integrated campaign for Hyundai N at the 24 Hours of Nürburgring.
View projectCompetitors’ iconic claims, recoded with “FOR EVERYONE.”
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“Everyone deserves the best seat.” The integrated launch campaign.
View projectA concept for a social and POS stunt that makes freshness visible at a glance.
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A social campaign showing a fresh side of the brand.
View projectA social greeting with a logo switch across all channels.
View projectA pop-up bar that turns up at the front door of the friend who never comes out.
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An idea that turns diseases into refreshment.
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What you get
Senior creative direction without the agency overhead. You get one contact, a clear scope and communication built to work, for the brand and for sales.
01
A brand people recognise and your team can run.
02
A product that gets noticed, understood and bought.
03
Product communication that converts where people buy.
Before you write
I develop the idea behind a brand or a campaign and lead it through to the finished work: strategy, concept, design, film and social. For agencies I step in as creative lead. For brands I am the single creative contact.
Both. I lead the work myself and bring in freelance specialists such as copywriters, designers or film crews only when a project needs them. You get a team sized for the job, with one contact.
Yes. I am based in Frankfurt and work remotely across Germany and Europe. For workshops, shoots and key presentations I come on site.
With a short call about your brand, your goal and your timing. You are welcome to say what you have in mind, and we find the solution that fits your company.
That depends on what you need. After the first call I send you a first timeline and a cost estimate, tailored to your company, so you know what you get before we start.
Yes. My offer for brands is made for small and mid-sized companies with a product, a budget and a reason to communicate, such as a launch. The experience behind it comes from more than ten years on brands like dm Drogerie Markt, Opel and Hyundai.
Yes, where it makes the work better or faster, for example for product images, short films and variants. The idea and the judgement stay human.
About
Originally coming from a visual and design-driven background in Art Direction, I now lead across concept, craft and strategy: shaping ideas, developing teams and helping brands stay relevant in a rapidly changing landscape.
I lead with clear direction and fair collaboration, combining creative excellence with modern tools and AI where they help create better work.
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