Leo Burnett · Junior Art Director

LifeStrawPrint campaign

An idea that turns diseases into refreshment.

LifeStraw is a portable water filter, a tube you drink through like a straw. It needs no power and no chemicals, which is why aid organisations hand it out where clean water is missing.

The idea shows what that means in a single image. On the left, a disease written in dirty water: cholera, hepatitis, diarrhea. In the middle, the filter. On the right, the same water as a clean, refreshing splash. Contaminated water, safe to drink: each personal LifeStraw turns up to 4,000 litres of polluted water into pure, drinkable water. The concept was developed at Leo Burnett and has not been produced.

Client

LifeStraw

Agency

Leo Burnett

Role

Junior Art Director, Concept & Art Direction

Status

Concept, not produced