PUK · Art Direction & Idea
JägermeisterHausBar
Your mate hasn’t shown up in ages, but you want one proper night out with him again?
Some friends never make it out any more: work, kids, a night in with their partner. So Jägermeister brought the night to them. Friends nominated the stay-at-homes through a call on the brand’s website and social channels. The winners got a complete bar built right outside their front door, with a counter, a bartender, music and a dartboard, and their friends waiting at it.
An 80-second case film documented the surprise while the HausBar toured Germany. The core idea was mine, developed during my internship at Philipp und Keuntje. The trade magazine HORIZONT covered the campaign in January 2015 and credits me as art director.
- Client
- Jägermeister
- Agency
- PUK
- Role
- Art Direction and core idea, as Art Direction Intern at PUK
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