McCann · Art Director

OpelBrussels Motor Show

German engineering, made accessible.

At the Brussels Motor Show 2019, car brands fight for visibility with maximum media weight and car placements dominate the city. Opel used exactly this moment for a strategic reframe: the iconic claims of Mercedes, Audi, BMW and VW were picked up and recoded with “FOR EVERYONE.”, turning the language of German exclusivity into an accessible Opel promise.

Client

Opel

Agency

McCann

Role

Art Director, Concept & Art Direction