Leo Burnett · Junior Art Director

LidlBillboard Harvest

A concept for a social and POS stunt that shows at a glance: nobody is as fresh as Lidl.

The idea: the first live billboard harvest. Shortly before harvest, giant Lidl-branded billboard frames would be laid out flat on strawberry and vegetable fields. As soon as the pickers start, drone cameras would stream these lying billboards live to online banners, digital out-of-home screens, in-store displays and large-scale projections.

The harvest itself becomes the ad. Because Lidl makes no compromises on freshness, not even in its advertising. The concept was developed at Leo Burnett and has not been produced.

Client

Lidl

Agency

Leo Burnett

Role

Junior Art Director, Concept & Art Direction

Status

Concept, not produced